ADA

The ADA Collection brings the latest fashions to an extensive range of styles that flatter every woman. Using high performance stretch fabric that supports and shapes beautifully, each style is designed to celebrate the individual female form and provide soft contours with natural firmness. Sizes range up to 26, from skimpy bikinis to glamorous Plus Size one-pieces, and include a variety of versatile D Plus options and stylish body-sculpting and mastectomy swimwear. The innovative Chlorine Resistant Range also incorporates a Sun Protection Factor of 50+ and is the ideal pool wear. This season’s collection is not only extensive it is also contemporary, colourful and very chic.

Iconic Australian swimwear label designs what YOU want!

Standing on its promise to design and deliver stylish swimwear for women of all shapes, sizes and ages since the 1970s, ADA swimwear has well and truly earned its Aussie icon status.

ADA’sdesign team rewards the loyalty of its customers by listening to what they say they want in modern swimwear and creating, year after year, exceptionally chic yet structured collections that continue to attract new devotees of the brand.

Stretch into flattering forms and fashionable fits

ADA brings its core values to the swimwear market without compromise where the cornerstone of the business has always been print design and fabric selection. Using high performance stretch fabric that firmly supports and shapes to create a great profile for every woman and tailoring unique colours and exciting prints into the latest designs, ADA unites the twin principles of fashion and fit.

From skimpy bikinis to Plus Sizes, mastectomy suits and D plus cups,ADA celebrates the female form in line with the very latest in international design, following global trends in fabric, colour palettes and prints with a solid objective to create new season’s styles that also softly contour and provide natural firmness.

The latestADA collection highlights its designers’ attention to current trends with detail which surfaces in complementary and contrasting splices, fine mesh inserts, embroidery, under-bust and hip belts. Straps are adjustable, removable, thin, crossover and singlet-style. Necklines range from classic V, scoop, halter, high, bandeau and scoop.

Chlorine-Resistant High SPF swimwear

In their quest to keep innovating, particularly seeking out superior, high-performance fabrics, ADA has developed the “Chlorine Resistant” range which is designed for maximum durability in chlorinated waters and carries a Sun Protection Factor of 50+. A perfect choice for relaxing poolside, spending the day in the sun and pool with the kids, enjoying a spot of aqua aerobics or even lap training, choose from separates or one-piece swimsuits in contemporary styles.

ADA innovates with body-sculpting solutions

Adding firmness and flattering form to the mix, the ADA Contour Suit is another innovative addition to the collection and promises to create a slimmer, firmer outline for any body shape. Its 4-way stretch fabric has a high elastane content that allows the fabric to stretch and recover its firmness and retain natural contours. The power mesh tummy control flattens and enhances the body-sculpting properties of this super-fit fabric. With such modern, flattering innovative design it’s little wonder that ADA dominates the market in one-piece swimsuits.

Structured, fashionable styling is the result of the innovative combination of superior fabrication, contemporary prints, detail and a focus on perfect fit. This long-established, well-loved brand has a solid foothold in the Australian swimwear market largely because ADA knows women and what they want from swimwear. Bringing global, seasonal trends to their swimsuit design, constantly innovating new solutions to make the most of every woman’s contours and ensuring that fit and comfort are not forgotten for fashion, or vice versa, ADA has cemented its reputation on decades of swimwear excellence.

Something For Every Woman

The ADA swimwear range covers all styles, colours and prints, with sizes ranging up to 26 and a variety of swimsuit options for D Plus as well as items from the “Chlorine Resistant” and “Fashion” Collections, the body-sculpting Contour Suit and flattering and stylish mastectomy swimwear and great cover-ups including wrap skirts and kaftans!