Men's Clothing - Ben Sherman

The iconic Ben Sherman label is a British institution with fashionable men from across the globe adopting the classic, cool London-style across five decades. Inseparable from the music of the times, Ben Sherman has provided the outfitting identifiers of the original 1960s, sartorially splendid Mods like The Who, 70s punk fashion (epitomised by The Clash's Joe Strummer), the reggae-crossover Ska aficionados, Mod-Revivalist Paul Weller and his cohorts and 90s Brit Pop groovers Damon Albarn and the infamous Gallagher Brothers. Fashion with a soundtrack to remember, Ben Sherman is timeless cool.

Bennies

The brand cemented its fashion reputation with the youth of the day back in 1963 when Arthur Benjamin Sugarman adapted the button-down collar shirt style he'd admired on the Ivy League generation of young men in the US and began producing his own version in Brighton,. England.

Before long he'd established a store-front on London's fashion footpath - Carnaby Street - and 'Bennies' as they were affectionately known, were here to stay.

Ben Sherman Apparel Collections

Today's Ben Sherman Collections include everything from outerwear to underwear and accessories with an eclectic and ever-so-English choice of caps and gatsbys, scarves, cufflinks and wallets for the discerning young man-about-town.

It's about flair and fashion for wearers of the Ben Sherman brand - but it's substance not flash-in-the-pan fleeting trends that sets apart this label. Very British, very London and sported by every guy who has ever wanted to work a great, casual and timeless look and know they are totally cool - and there's no generic packaging here either! Everything and anything Ben Sherman is quality, including the way it's labelled, boxed and presented for purchase with signature style all the way.

How To Get 'The Look'

How does one wear Ben Sherman?

Well, think of "The Modfather", Paul Weller through his Jam and Style Council incarnations and you'll have an idea. Picture Morrissey of The Smiths, Damon Albarn of Blur, Noel & Liam, the film Quadrophenia, that epic Who homage to the Mod lifestyle - that's the Ben Sherman sensibility right there.

It's youth, it's music, it's fashion, it's culture, it's London, it's inspired and it's 50 years of new generation cool for men.