Get ready to be inspired, excited and delighted by the dazzling arrival of the first of this season's women’s swimwear! In just a taste of what we can expect as the new collections are launched, the hot trends are all making their debut with a fanfare.
Collections from all the top brands including JETS by Jessika Allen, Seafolly, Baku, Gottex, Bond-Eye, 2Chillies and Kiargo are now in-store. Just wait until you catch a glimpse of the amazing array of styles, fabrics, colours and prints, they're breathtaking.
Trixan Body's Head Buyer, Alicky Brown, says the incredible diversity of hot trends this summer gives women of all ages, sizes and tastes the freedom to create their own unique swimwear wardrobe that’s not only on-trend but also fitting, flattering and fabulous.
“There are so many gorgeous styles and prints to choose from this season from fun designs that look sensational on young fashionistas and beach babes to ultra elegant one pieces and retro glamour with loads of clever body sculpting, body shaping and enhancing features that really make all of us feel extra fabulous. Colour is key and every shade is represented in the new collections. They’re so extensive and versatile it’s impossible not to find something you absolutely love and will love to wear!” commented Alicky.
|Moontide Spot On B/C Cup Banded Tri||Jets Classique Spot 50s Moulded Halter||Sunseeker Confetti Gathered Front Bandeau|
Above: 2011 Swimwear Trends - Spots Swimwear
|Seafolly Horizon Stripe DD Cup Top||Seafolly Summer Stripe Maillot||2Chillies Cancun Bandeau|
Above: 2011 Swimwear Trends - Stripes Swimwear
Stripes and spots abound - broad and delicate stripes in horizontal, vertical and diagonal prints with zigzag and chevron variations on the theme and stripes on nautical-inspired swimwear with navy trending as a very hot colour this season. The polka dot is making a comeback from big round spots to teeny, tiny specks, belts and buckles define the hardware/utility trend and metallics go beyond classic silver, bronze and gold into shimmering, bright solid colours. The new season’s florals include fabulous abstracts, all-over prints, flattering placement prints and floral trims in every colour imaginable.
|Jets Prairie Underwire Bandeau||Seafolly Azzura One Piece||Aqua Blu Romance Rose DD/E Cup Tankini|
Above: 2011 Swimwear Trends - Florals Swimwear
Frills and ruffles and very feminine skirted briefs are big stories in the new designer collections from fun “frou frou” to subtle trims and fully-frilled skirtinis. The Goddess look of the 1940s and 1950s has been revamped for 2011 with glamorous bandeau halters on tops and one pieces and high briefs with fold overs and roll tops. There’s plenty of flattering, feminine ruching, draping and gathering going on too!
|Jets Riviera Gather Cup Halter||Jets Classique 50's Microband Two Piece|
Above: 2011 Swimwear Trends - 50's Swimwear
Alicky says, “It’s an exciting season because there’s just so much choice. The women’s swimwear market keeps getting bigger and bigger every year and designers really are listening to what women want and are merging functionality, fit and flattering styles with the very latest in fashion trends which gives all of us a reason to get out there this summer and flaunt it in a fabulous cossie”.
What do you think about the trends in swimwear this year? Tell us what favourites are and what would you like to see in the future.
|Seafolly Carnaby Roll Top Pant||Sunseeker Boatshed Hipster Roll Band||Seafolly Summer Stripe Roll Top Boyleg|
Above: 2011 Swimwear Trends - Roll Tops Swimwear