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Bendon
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How To Fit A Bra with Bendon's Ultimate Fit Guide
Not sure how to measure up for a bra? You'll be a professional in minutes by following Bendon's Bra Fit Guide found here.
Bendon Lingerie - The Lowdown
Bendon are now recognised as one of the world's leading intimate apparel brands, but did you know that behind their success lies over sixty years of experience in the underwear and fashion industry?
The Bendon brand was born in Auckland in 1947, and was founded by Ray Hurley, who had previously been employed as a naval officer. Ray was inspired to focus his new project on underwear production as he identified that shortages sparked by the after-effects of the Second World War had created a new market for lingerie.
With some financial support from his parents, Ray joined forces with his brother Des, who was a already working as a skilled pattern cutter, and together they created the design for the original Bendon bra. The Bendon bra was an innovation for its time, providing the first true alternative for women who no longer wanted to wear the tight, restrictive and often uncomfortable corsetry which was the norm in that era. Named Bendon because the bras were made to bend on to fit the body, the Bendon bra finally gave women a new level of freedom, comfort and style for every day wear.
In the 1960s, the expansion of the range to add stretch bras and intimate garments to the Bendon range saw the brand grow in popularity, and today Bendon sell millions of bras to women around the world every year. The Bendon underwear collection for women has evolved significantly since the early days of the Bendon bra. An effortless and body-flattering fit remains a priority and the designers of Bendon underwear are still dedicated to offering women a choice of elegant, fashionable and classic style choices.
Rejuvenate Your Lingerie Collection with Bendon
If you are looking to buy bras online, the charming range of Bendon lingerie is a wonderful place to start. The range includes chic black lingerie, white lingerie and lace underwear in an excellent choice of styles to suit all body-shapes and sizes. For everyday wear with a sophisticated touch, Bendon have some beautifully simple contour bras, underwire bras and bikini briefs, while the range also includes flirtatious hipster brief bottoms, plunge bras and balconette bras for those special occasions. Each and every design in the Bendon lingerie range is finished to the highest standards, combing sensual fabrics with detailing such as ribbon trim and lace adding extra flair for a luxurious feel that you can enjoy every day.