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berlei
Berlei made a commitment over 90 years ago to develop innovative bras and briefs that enhance, shape and transform women to help them look and feel their best every day. This concept is still true today as each product is still carefully designed and engineered to offer superior support and fit for real women.

Berlei

 

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Berlei - The Brand That Changed Lingerie Forever

Berlei Underwear, a brand which is now worn by countless women across the globe, was the creation of Frank and Arthur Burley. The two brothers started business as Unique Corsets, however, in 1919, they changed the name to Berlei, a unique brand name at the time playing on their surname. During the 1920s, Berlei became a leading name in corsetry, using advertisements which appealed to the ideals of the women of this period. The Burley brothers worked hard to make Berlei into a brand which would lead the way in fashion and design. For example, during the early years Berlei consulted a medical doctor and garment designer to prepare their corset design strategy. Later, Berlei worked with the University of Sydney to study women's body shapes in greater detail. More than 6,000 women were measured to develop the Berlei Figure Type Indicator, which became a standard which changed corsetry manufacture on an international basis.

Berlei & Technical Innovation

Throughout 90 years of underwear manufacture, Berlei has proven to be forward thinking with inspired, innovative design which has allowed women to enjoy greater levels of comfort every day. Not only were Berlei the first brand to bring a maternity bra to Australian women in the 1950s, but their work in conjunction with the Australian Institute of Sport in the 1980s led to significant changes in the design of the sports bra.

Berlei - Great Fit For Real Women

The Berlei philosophy has always been to offer an extensive range of well-designed intimate apparel which allows women to enjoy a body-flattering fit whatever her age, size or body shape. Berlei focus on bras and briefs which are cut to sit beautifully on a woman's curves, giving her an elegant and feminine silhouette.

Berlei understand that women's underwear requirements vary at different stages during their life, and their modern range reflects this. Each bra or brief from Berlei caters to a specific purpose, whether it is seamless knickers for an invisible look under tight-fitting trousers or hipster briefs which control and smooth the figure. Women of all bust sizes will find something to suit them in the Berlei range, whether they are looking for the added lift of a booster bra or the sleek and soft feel of a wire-free bra. Berlei also offer a great selection of maternity underwear and sports bras, with added features for additional comfort.