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Bras Online

Today's bra choices give women all the latest fashion, feminine-styling and soft, sensuous fabric options possible. But they also offer a wide range of structural, functional and figure-flattering design features that use cutting-edge technologies to create bras that lift, smooth, minimise and contour as well as bras specifically designed for sport, mastectomy and maternity and that also evolve with new fashion trends to work beautifully under any outfit.

For the size of the garment, that's quite a feat of ¿engineering'!
Breast health has been in focus for quite some time and the benefits of selecting a well-fitted, well-constructed bra go beyond back and shoulder support to include design features that range from mastectomy bras, purpose-designed for post-surgery recovery, to sports bras that support delicate breast tissue and D+ designs structured for the specific needs of women with larger busts.

Finding The Right Bra For Your Shape

An everyday bra doesn't just have to serve a purpose ¿ all of the latest collections include fabulous fashion forward fabrics and finishes! Take some time to learn the language of bras so that you always have the right bra for you whatever the occasion.

To enhance a smaller bust, look for a bra that offers a booster, push-up or padded style that will create a fuller bust look or cleavage. Calvin Klein has an extensive collection of ultra-contemporary Push-Ups, Bonds and Berlei have Boosters and Pleasure State's Push Up Plunges are the ultimate in luxe, bust-boosting intimates. Many styles, like those in the Elle MacPherson Intimates Collection, include underwiring for extra lift.

For the opposite effect without flattening a larger bust, choose a Minimiser style from the new Triumph range or the Playtex Comfort Underwire to reduce bust projection and give a natural, flattering shape. Freya has sensational D+ Cup designs that are young, fun and feminine and Fantasie and Fine Lines are renowned for their great styles for Plus Sizes.

Sports Bras from Berlei, Lovable and Speedo Underbody have all been designed to support the bust during low impact right up to high impact/competition activity and the benefits of choosing the right sports bra for the right activity not only makes exercising more comfortable but will minimise the ¿bounce' factor and reduce the stress to delicate breast tissue.

Convertible bras, like Freya's 5-Way, Calvin Klein's 365 and Fine Lines' Convertible Strapless Contour, are the perfect wardrobe must-haves for wearing under all of the latest fashions. Detachable and interchangeable straps let you alter the bra to suit whatever you're wearing and are particularly great for backless and halter dresses and tops. The Back Off Bra is a unique design that can be worn undetected under backless, cut out and halter styles and Berlei and Levante both have beautiful strapless designs.

Lovable, Bonds and HOTMilk have feminine, fabulous, contemporary maternity bras covered and many brands have gorgeous options that are unlined and unpadded, like Lovable's Bralettes, that are perfect for a lighter, natural bust line under casual clothes.

All bras are not created equal, because women come in different shapes and sizes. Today's designers have incorporated a myriad of elements, functions and features into new bra styles so that we can be comfortable, get the right kind of support and look and feel fantastic all the time!